By Nexo Media India Team · Updated October 2026
Start with one clear goal
Pick one objective — leads, messages or sales — and match the campaign objective to it. Mixing goals makes optimisation harder and results unclear.
Install the Meta pixel first
The pixel tells Meta who visits your site and who converts. Set up key events (like lead or purchase) before you spend, so the system can learn from day one.
Choose audiences you can explain
Begin with location, age range and a few relevant interests, then add retargeting for website visitors and people who engaged with your content. Avoid narrowing too much too early.
Test creatives, not just targeting
The video or image often matters more than the audience. Run 3–5 variations with different hooks and compare them. Short vertical video with a strong first two seconds usually performs well.
Set a test budget and give it time
Decide a daily budget you can sustain and avoid changing everything every day. Let the campaign gather data before judging it.
Watch the right numbers
Track cost per lead or purchase, click-through rate and conversion rate — not only likes. If clicks are high but enquiries are low, the problem is usually the landing page or offer.
Make follow-up fast
A lead that waits hours cools down. Use quick replies — a WhatsApp auto-reply helps — and call or message promptly.
Need help with this?
Our Meta Ads Management team can do it for you. Message us on WhatsApp for a free consultation.